BITBALL
Dec 10, 2024 | Building the Future of Flag Football
Creative Director for Bitball, a visionary project led by former NFL player Russell Okung.
The mission: to bring American flag football to a global stage— beginning with the sport’s first official event in Al-Nahyan Stadium, Abu Dhabi.
The project featured former NFL players Russell Okung, Latavius Murray, Mohamed Sanu, Matt Barkley, and Antonio Brown.
Showcased on the LED screens at Al-Nahyan Stadium.
FEATURED ON NATIONAL TV ON ABU DHABI SPORTS NEWS
POSTERS: TEAM BITS VS TEAM SATS
NFL BRAZIL REELS
WATCH THE GAME DAY
THE ART OF SOCIAL MEDIA
The collaboration between Russell Okung and NFL Brazil became a living dialogue between two cultures. where the strength of American football met the soul of Brazilian tradition.
Through a series of social media pieces, we captured more than content; we sparked connection.
In São Paulo’s streets, people approached Russell not just as a former NFL player, but as a curious guest embracing their culture.
They asked for photos, shared stories, and expressed joy at seeing an American learn their art. Russell moved through it all with humility—energized by the people, the rhythm, and the bridges being built.
It wasn’t about promotion. It was about presence. And in that space, something rare happened: sport became language. And legacy, a shared rhythm.
