Hive Athlete is more than just a portfolio or a media platform — it's a hive built around a deep passion for sport.

We started Hive inspired by the colors black and yellow — the same colors worn by the team we grew up supporting. Later, Carlos Colmenares, our founder, lived in England, in the city of Manchester — one of football’s true capitals. It was there that our love for the game grew even stronger.

Manchester’s symbol is the bee, a sign of hard work, community, and resilience. That symbol felt like a sign — something that connected everything we believed in. A hive of energy, passion, and people coming together through sport.

Hive Athlete is about passion, identity, and unity.
It’s here to transport you to different places, times, and cultures — all connected by one shared love.

We’re passion,
We’re history, We’re mandness,
We’re Hive Athlete